Apple car has pitfalls but leverages competency

SAN FRANCISCO – The Apple Car debate couldn't be more polarizing.On the one hand, rumors that the $700-billion personal tech giant may be getting into the automotive manufacturing business causes vigorous head scratching.On the other, the prospect of an iCar by 2020 syncs perfectly with the world-dominating vision of a company that redefined the way we think about music players, smartphones, tablets and soon watches.So why not cars, too? Put simply, it's the shark scenario: keep swimming forward or die."If you're Apple, your greatest fear is missing out on what's next," says Alan Deutschman, author of The Second Coming of Steve Jobs. "With all the talk swirling around Google and even Uber (getting into autonomous cars), it's clear that the public can see the appeal of high-tech cars, and Apple wants a part of that."